Entrepreneur
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Before I embraced and set my roots in the fashion industry through modelling, I was a businessman with over 5 years experience working within the TV and Online sector, starting my career at RealNetworks and then moving into Andrew Lloyd Webber’s Really Useful Group.
My first major project was setting up My Online Portfolio (a web development company for Models, Photographers, Musicians and Online Magazines).
Following the success in the fashion industry with experience in the online media sector backed-up by technical expertise, I have setup Passionaires, an advisor and supporter of early stage and start-up technologies with a resource-based focus on Internet Services in the Fashion World, Entertainment Sector, Social Media, and Over The Top Media Solutions.
The intention is to bring Internet services that are currently missing in Fashion, Entertainment and Arts. The first project Passionaires successfully implemented is the setup of Superstar Magazine; an online Fashion, Film and Music magazine with a focus on publishing the rising and upcoming talent.
Superstar Magazine also has a weblog dedicated to the latest news in Fashion, Film, Music as well as bringing you the latest from the Red Carpet events, Hair & Beauty tips as well as living a Superstar Lifestyle. The focus of Superstar Magazine is to focus on the social media engagement in delivering a service (i.e. publishing the talent), and delivering quality content to them at the same time related to their industry.
The major driver behind the growth of Superstar Magazine has been social media; the published models, actors and artists utlising their own social networking streams in sending traffic over to the online magazine to their published page. This in returns creates a recursive cycle with a guaranteed growth.
Passionaires, also operates and owns London Fashion Models; a very niche service in the fashion industry focusing on the provision of Fashion Management services, along with Fashion Events coverage and Fashion Portfolios for models. London Fashion Models is a unique name that naturally attracts growth through search engines and social networking with limited marketing involved.
The first type of service London Fashion Models focuses on is Fashion Management including high fashion catwalk shows (not nightclub events), management of high fashion shoots, team management of fashion models, photographers, makeup artists, hairstylists, designers and fashion magazines editorial submissions.
Second type of services is Fashion Events Photography bringing live fashion shoots for your designs creating the photography art it deserves. London Fashion Models gives you a showcase of complete coverage starting with the backstage, covering the main fashion event and guests.
When other companies provide fashion events photography they overload you with the same low quality photos in the album. London Fashion Models creates live fashion shoots focusing on bringing out the best from the fashion event or showcase. Each released photo goes through the opinion of a photographer, a model and a fashion stylist!
Finally Portfolio Photoshoots by London Fashion Models captures the best expressions of the models. London Fashion Models creates breathtaking portfolios that receive high exposure in the fashion industry through magazine submissions and publishing through our networks.